We prepared for Humana

digital advertising

study

brief

Baby food manufacturer Humana demanded that its products, which it wants to highlight in digital media, be positively reinforced in the minds of consumers with digital advertisements.

 

approach

We have determined our consumer target audience as parents who have just had a child, who are expecting a child, and who pay attention to their baby’s nutrition. We aimed to increase our brand awareness by showing banners on popular news channels of our target audience, which we determined by using Google’s programmatic advertising model effectively and successfully.

results

As a result of our advertising campaigns, we achieved a total of 2,551,980 impressions and a CTR rate of 0.71%, and we observed that our brand was positively affected in digital channels.

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impression

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CTR rate