Windows 11 We Prepared For Microsoft

outdoor work

brief

Microsoft wanted a creative outdoor work that would highlight both power and performance on the Turkish leg of the launch of its new operating system, Windows 11.

approach

We aimed to emphasize the increase in power in our study, which we aimed to become more concrete in the mind of the consumer by using the operating system with the device. With the choice of a plain background, we aimed to keep the focus from the point we desire.

results

We increased product awareness level to 47% and the search rate of Windows 11 to 35% in digital media, with our outdoor activities prepared specifically for the launch of Microsoft’s new operating system, Windows 11. With our works published in 278 different outdoor advertising areas, we gained serious visibility during the launch process.

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in product awareness
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in search rate
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our work
published area