Green Crescent | Astronaut – Passive Smoking

We Informed With Videos

brief

Green Crescent decided to conduct a guerrilla marketing effort to draw attention to passive smoking in the society. They wanted the digital leg of this work to reach as wide an audience as possible.

approach

Green Crescent asked, we did it… First of all, we organized a talk about astronauts through agencies so that we could address large masses in the media. Afterwards, ours in dictionaries and forums inspired people who wanted to speak. We reached large masses by taking his power behind us in his phenomena.

You may not have quit smoking and not quit life.

results

At the end of the campaign, we created the expected curiosity during the teaser process and people started to wonder about who the Astronaut is. with the content seedings we made 3,318,219 . all networks 73299 interactions

with youtube channel
partnership

impression