Our work for Bankalararası Kart Merkezi (BKM)

concept design, sizing and media planning

studies

Our work for Bankalararası
Kart Merkezi (BKM)

concept design, sizing and media planning

studies

brief

TROY card, a product of the Interbank Card Center, has collaborated with Turkish Airlines. In this collaboration, the company wanted to announce the 5% TK Para campaign for purchases made with the Troy card to a wide audience. For making that, there was a need for creative design and media planning.

approach

In order to convey the campaign to the target audience in the most effective way and to clearly explain the brand advantages, we handled the concept design, sizing and media planning processes in a hybrid manner. In this context, we prepared static works as well as dynamic works in order to ensure strong visibility in different media. We created a strategic media plan for increasing the impact of the campaign and attract users’ attention.

results

As a result of our work, we quickly delivered an integrated service and completed the campaign in a short period of three days.
By effectively managing the design, planning and media strategy, we ensured that the campaign was implemented in a timely and effective manner. During this process, we exceeded the metrics we determined as a team and achieved positive data above our expectations. At the end of the campaign, ad interactions increased by over 180%, while click-through rates increased by 54%.