When choosing a digital advertising agency, references are one of the most important resources to help you choose the right agency. Examining an agency’s references can give you an idea of that agency’s way of working, expertise, and customer satisfaction.
Here are some important points to consider when reviewing digital advertising agency references:
- Up-to-dateness of references: Check how up-to-date the references are. If possible, prioritize references that have been given within the last 1-2 years.
- Variety of References: Get references from companies of different industries and different sizes. In this way, you can see if the agency has experience working with companies in different sectors and of different sizes.
- Detail of References: Make sure that references do not consist only of laudatory statements. It is important that the testimonials detail how the campaigns were planned, how they were executed, and what results were achieved.
- Credibility of References: Check if the references are genuine. If possible, you can confirm the reliability of the references by contacting the referrers and getting information about their experience with the agency.
- Negative Testimonials: Don’t ignore negative testimonials either. Negative testimonials can help you understand what the agency is lacking in and what areas it needs to improve.
In addition to reviewing digital advertising agency references, you can also review the agency’s website and social media accounts. By reviewing the agency’s portfolio on its website, you can see which projects the agency has been involved in in the past and what kind of advertising campaigns it has run. In addition, by examining the agency’s social media accounts, you can get an idea of the way it communicates with its clients and whether it follows the developments in the industry.
When choosing a digital advertising agency, references alone are not enough. It’s also important to consider other factors such as the agency’s experience, expertise, services offered, and pricing.
However, testimonials are an important tool to help you choose the right agency. By reviewing references and obtaining detailed information about the agency, you can get the highest return on your digital advertising investments.
You can find references of Dijifabrik agency here.
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