Casper
Advertising Film
brief
Casper asked us to prepare an image advertisement that would describe the generations it has touched since its existence and the “innovative, developing” dynamism of the brand.
approach
In line with brand demand, we adopted an approach in which we will explain generation transitions through users’ use of technology. We produced the commercial film “We Grow by Exploring”, in which we reflect the development of the brand since the first day, with sections from the life we tell in integration with Casper products.
result
With these efforts, the brand reached a total of 45 million views and 9,364 GRP through conventional and digital channels.
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