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Derimod | Mothers Day

Propagation Study

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brief

The brand wanted the commercial it produced for Mother’s Day to spread organically. We’ve rolled up our sleeves to get rid of the ad pattern with media buying that doesn’t watch more than 5 seconds!

approach

We were aware of where the relevant audience was for Mother’s Day. We produced unique content for women’s forums and mother-child groups. In addition, we did not pass the dictionaries and list content sites empty. In all of our works, we had a commercial film in the lead role.

results

We removed the skip-ad button from our lives, and enabled our commercial film to be interacted with by 500 thousand people.

İnsan ağı ikonu.
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interaction rate
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erişim ikonu
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access rate increase

Takipçi ikonu.
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in our follower count
increase

İnsan ağı ikonu.
% 0

interaction rate
increase

erişim ikonu
% 0

access rate increase

Takipçi ikonu.
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in our follower count
increase