What We Played For LG G3
Seeding
and Community Management Study

brief
The newest and most popular mobile phone model of 2014, the LG G3 had many features that would make users’ lives easier. But users did not know about it. Limited advertising times and image films did not do justice to the product.
approach
We thought about what we should care about when buying a phone. Is that a camera? We talked about LG’s great camera for selfie lovers. Gaming performance? We have covered LG’s superior performance in our digital videos. We brought these contents together with interested audiences. We watched the effect on purchasing processes in a short time together.
results
700,000 photography enthusiasts, more than 500,000 gamers and nearly 300,000 music lovers.



interaction rate
increase

access rate increase

in our follower count
increase

interaction rate
increase

access rate increase

in our follower count
increase