What We Played For LG G3

Seeding

and Community Management Study

brief

The newest and most popular mobile phone model of 2014, the LG G3 had many features that would make users’ lives easier. But users did not know about it. Limited advertising times and image films did not do justice to the product.

approach

We thought about what we should care about when buying a phone. Is that a camera? We talked about LG’s great camera for selfie lovers. Gaming performance? We have covered LG’s superior performance in our digital videos. We brought these contents together with interested audiences. We watched the effect on purchasing processes in a short time together.