social media
and community management
brief
Papia requested a refresh of their social media communication in line with 2024 trends.
approach
A strategy was implemented using motion content tailored to the brand’s target audience and platform dynamics, aiming to increase reach and engagement metrics.
results
We increased Papia’s social media engagement rate by 1.6K%, reach rate by 248%, and the organic growth rate of followers by 2.93%.
%
0
K
increase in interaction rate
on social media
%
0
increase in reach rate
on social media
%
0
organic increase in
number of followers
%
0
K
increase in interaction rate
on social media
%
0
increase in reach rate
on social media
%
0
organic increase in
number of followers
