Ant Media Server

Landing Page

brief

Ant Media, a media server that offers ultra-low latency live broadcast services to its users, requested that we develop its website by focusing on user experience. A comprehensive study was prepared for Ant Media Server, which provides streaming server infrastructure to companies and wishes to renew its website in accordance with B2B communication dynamics.

approach

The majority of its target audience consists of publishers as well as; We carried out analyzes on the basis of UX&UI in accordance with Ant Media’s target audience, which consists of corporate brands that need online data flow, image flow and audio flow. Being aware of the fact that it is a niche target audience, we planned our working strategy. We aimed to improve user experience and reduce bounce rates during the design and software stages.

results

After we launched the pages we prepared for Ant Media, there was a 75% decrease in the bounce rate on the relevant pages. There was a 27% increase in page speed. The indexing speed of the pages on which we carried out development work increased by 34%. After our work, we improved the user experience within the scope of UX&UI in accordance with B2B communication criteria. Thus, we contributed to the creation of pages listed higher in the SERPs and supported the Ant Media website to become a strong website in terms of SEO. We helped extend visitor durations with landing pages we designed in line with the habits and needs of the target audience.