Fabcio
Branding
brief
We were asked to manage the creative process of the Fabcio brand after creating the brand story and positioning.
approach
To reflect the global perspective of the brand, we recreated the brand story to match the world-famous Italian cuisine with our brand-producing small home appliances. We designed all logo placements and the visual identity of this name, which was determined by the brand’s founders, to integrate with Italian cuisine in the global market. At the same time, we strengthened brand awareness with our social media accounts.
results
We completed the brand’s corporate identity work. Thanks to our creative approach in sales-enhancing advertisements, we developed a share of trust in the consumer’s mind about Fabcio products. We increased the Consumer Mind Share of a brand that has just entered the market in Turkey to 7%. We also improved the brand’s corporate identity to a better level.
Brand identity construction
sales boosting advertising
Awareness increase
Brand identity construction
sales boosting advertising
Awareness increase
