Humana Turkey

digital advertisement

project.

brief

Humana wanted to highlight baby food products with online advertising in order to increase its mindshare.

approach

Using Google’s programmatic
advertising models, we targeted couples who had just had a baby or had been expecting. We aimed to increase brand awareness by showing banners on popular news channels.

results

As a result of the plan we achieved a total of 2.551.981 impressions and a CTR of 0,71%.

2. 0

total impressions

% 0

ctr