Mona Yapı
Creative Design
brief
Mona Yapı, a construction company in its early stages of establishment, wanted its logo to be designed and brand identity to be defined.
approach
With many different drawings and color combinations, we aimed to find the best option for the brand to express itself. Contrary to the common use in the industry, we avoided neutral pastel tones
and the use of slogans under the logo aiming for uniqueness.
results
We emphasized the strong and dynamic side of the brand with the use of bold and close-knit characters. In the word “structure”, we used wide-spaced characters to represent vertical structures and solid architecture.
base drawing options
recommendations for color palette
areas of application
base drawing options
recommendations for color palette
areas of application
