Mona Yapı

Creative Design

brief

Mona Yapı, a construction company in its early stages of establishment, wanted its logo to be designed and brand identity to be defined.

approach

With many different drawings and color combinations, we aimed to find the best option for the brand to express itself. Contrary to the common use in the industry, we avoided neutral pastel tones
and the use of slogans under the logo aiming for uniqueness.

results

We emphasized the strong and dynamic side of the brand with the use of bold and close-knit characters. In the word “structure”, we used wide-spaced characters to represent vertical structures and solid architecture.