Digital PR.
brief
Ininal asked us to work in the relevant channels to ensure that the campaign and the services it provides are known to its target audience.
approach
In line with the briefs given by our brand, on our main channel -forums- we prepared and published content that includes user experience in other websites in line with the dynamics of each medium.
results
As a result of the plan, our brand was by far the most preferred and recommended in the prepaid card category. Our brand’s product searches increased by 67% with a product awareness increase of 72%, and the conversation rate increase of 61%.
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